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What is VIDEO NEWS RELEASE? What does VIDEO NEWS RELEASE mean? VIDEO NEWS RELEASE meaning

What is VIDEO NEWS RELEASE? What does VIDEO NEWS RELEASE mean? VIDEO NEWS RELEASE meaning

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What is VIDEO NEWS RELEASE? What does VIDEO NEWS RELEASE mean? VIDEO NEWS RELEASE meaning - VIDEO NEWS RELEASE definition - VIDEO NEWS RELEASE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, or government agency. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals, or support other interests. News producers may air VNRs, in whole or in part, at their discretion or incorporate them into news reports if they contain information appropriate to a story or of interest to viewers. Critics of VNRs have called the practice deceptive or a propaganda technique, particularly when the segment is not identified to the viewers as a VNR. Firms producing VNRs disagree and equate their use to a press release in video form and point to the fact that editorial judgement in the worthiness, part or whole, of a VNR's content is still left in the hands of journalists, program producers or the like. The United States Federal Communications Commission is currently investigating the practice of VNRs. Most VNRs feature a professional news reporter, someone with on-air news experience, or an actor. VNRs also often include interviews with experts (who often have legitimate, if biased, expertise); so called "man on the street" interviews with "average" people; and pictures of celebrities, products, service demonstrations, corporate logos and the like, where applicable. In some cases the "man on the street" segments feature persons randomly selected and interviewed spontaneously, and in other cases actors are hired and directed by VNR producers to deliver carefully scripted comments. In addition, regardless of whether real people or professional actors appear, VNR producers and directors, just like journalists, have complete discretion to excerpt and edit these "interviews" into 'sound bites' that help make the point they are trying to make. Commercial television stations and other media outlets often broadcast only portions of a VNR. Sometimes they use the script provided by the VNR producer but frequently they write their own script. In a report released on April 6, 2006, the Center for Media and Democracy listed detailed information on 77 television stations that it said had broadcast VNRs in the prior 10 months, and which VNRs had been broadcast. Most of these VNR uses were of partial feeds. However, CMD said that in each case the television station actively disguised the VNR content to make it appear to be its own reporting, and that more than one-third of the time, stations aired the pre-packaged VNR in its entirety.

How I: Write press releases to get international media coverage

My Plus One and Airspruce founder and media professional Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her s

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Politics and VNR's - PROGRAMMING THE NATION?

A clip from the Politics and Video News Release section of our feature documentary, "PROGRAMMING THE NATION?" - about the alleged history of subliminal messagin

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What is Public Relations? Video by Sketch-22 Illustrated Media

For more information, please visit http://sketch-22.com/ Follow us on Facebook: http://www.facebook.com/sketch22presentations

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Mass Media as a Social Institution

Final project for our SS11. Disclaimer: All music/videos and some images used in the video are not mine and are only used for educational purposes only.

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Only in Florida: Video of HUGE gator in Lakeland goes viral

A video taken by Kim Joiner of a HUGE gator is going viral on Facebook right now. ◂ The ABC Action News app brings you the latest trusted news and inform

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Top 10 Scariest Places In Malaysia

Looking for a thrill in Malaysia? Visit one of the 10 scariest places in Malaysia! How many of these places have you heard of? Support me by SUBSCRIBE to my ch

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Press Release Video Example

Advantis produced this video to accompany a news release regarding a client's recent acquisition. Advantis interviewed the CEO and edited the responses to suppo

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What is a Webcast?

Clair Pearson, Global Product Manager - Events & Multimedia discusses virtual solutions and various common terms including web conferencing, online meetings, we

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What Is a Magazine Media Kit? : Marketing & Advertising

Subscribe Now: http://www.youtube.com/subscription_center?add_user=Ehowfinance Watch More: http://www.youtube.com/Ehowfinance A magazine media kit is a very s

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How to configure Hikvision video wall roaming and cycle decoding using iVMS 4200

Hikvision How to Video Guide Series from NetviewCCTV.co.uk How to configure Hikvision Video Wall roaming and cycle decoding using iVMS 4200 ALL the latest Hik

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Video News Release: School Breakfast Month News Package

What children eat for breakfast has a lasting effect on the rest of their day, especially when it comes to learning in school. Dairy MAX is a local non-profit

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Media Convergence ETEC531-66A 2015

Renee and Penguin Nat are back talking about Media Convergence References Alexander, J. (2008). Media convergence: Creating content, questioning relationships

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Video Marketing - The Future of Marketing | Yellow Video Production & Marketing Programme

Video Marketing - The Future of Marketing ====================================================== Video marketing is the most effective marketing available. The

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The New Audi A6 Matrix - Video Press Release

The new Audi A6 Matrix acts on its intuition. With intelligent technology such as the Matrix LED headlights, Audi drive select and Audi MMI® Touch, it makes fo

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Anuj Yadav Funny Video | Anuj Yadav Comedy Video | Anuj Yadav Ji | Anuj Yadav Babu, Anuj Yadav Video

𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗡𝗼𝘄 :- ☑️ Main Channel - http://bit.ly/ap2rise 🎮 Gaming Channel - http://bit.ly/ap2risegames 🎭 Vlog Chan

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What is PROXEMICS? What does PROXEMICS mean? PROXEMICS meaning, definition & explanation

What is PROXEMICS? What does PROXEMICS mean? PROXEMICS meaning - PROXEMICS pronunciation - PROXEMICS definition - PROXEMICS explanation - How to pronounce PROXE

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Introduction of iVMS 4200 v2.0

iVMS-4200 V2.0 is VMS (Video Management Software) from Hikvision. This video will give the detail introduction of function and and performance. More information

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Video News Release - Walmart Announces "Great For You" food labeling initiative

Walmart has announced plans to make it easier for busy shoppers to identify more nutritious food choices on store shelves - just by looking at the package.

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