Press Release, News Release or Media Release?

Press Release, News Release or Media Release?

Buy VPN
vidiohd.com

http://www/PublicityHound.com Press releases are one of the most important tools in your publicity kit. Many DIY promoters think journalists, bloggers and others will be insulted if you call what you are writing by the wrong name. Truth is, they don't care what you call it, as long as it's interesting. Today, we write press releases primarily to reach consumers directly online and bypass the media. Consumers can find the releases through the search engines. They can read the release, click through to our website and buy something. So even if journalists think the press release isn't worth their time and attention, it might attract the attention of consumers. Surveys have shown that journalists spend only five seconds reading a release before deciding whether to use it or toss it. So if you're sending it to a news outlet, it should be compelling, interesting and newsy. If you're writing your press release primarily for consumers, however, it doesn't necessarily have to include news. For example, you can write press releases even when you have no news to announce. Authors who want book publicity might excerpt tips from their books and use them within the press release. Or you might write about how to use a product or service you offer. Be sure to include the link at your website where people can buy it. These things are far more important than whether you call it a press release, a news release or a media release: - -Including wrong information, particularly telephone numbers, addresses, or links. Releases must be complete, accurate and specific. Have someone proofread them. - -Writing too long if the release is being sent to the media. They should be no longer than about 750 words. If posting a release through a press release distribution site, you can write longer. - -Distributing them too late. You must know the deadlines of various media where you want coverage. Local newspapers, for example, might want the release two weeks before your event. But if you want to get into a national magazine that has long lead times, you may have to send it six months in advance. If you're not sure of deadlines, call and ask. --Blatant commercialism. Avoid hackneyed words and phrases such as spectacular, incredible, the only one of its kind, breakthrough, cutting-edge, unique and state-of-the-art. - -Omitting a contact name, phone number or email address. At the top of the first page in the left corner, let editors know who they can call if they have questions. Watch the video I created that explains the six parts of a press release at http://www.youtube.com/watch?v=Pl5we3mxdKg --Calling or emailing right after you send a release and asking questions like "Did you get my news release?" Or "Do you know when it will be printed?" These questions will brand you as a pest. Don't follow up with a phone call to see if the media got your release, unless you are absolutely sure that someone will check for you. Most don't have time. If you do follow up, make sure you have a reason to call. Suggest a particular angle to your story, or ask the media if they need any other information. Sign up for my free weekly newsletter, filled with tips like these, at http://publicityhound.com/tips/ Other Mistakes to Avoid: --Using outdated media reference books. Even if you're using the most current books, double-check to see if the person to whom you are sending the release still works there, and that the address is the same. A release sent to an editor who died 10 years ago eventually will be routed to the right person, but they'll think you don't care about the publication or who works there. - -Sending the same press release to more than one department at the same media outlet without letting both journalists know that you are doing so. One newspaper I worked at unknowingly printed the same press release three times in different sections of the paper, on the same day. --Sending a journalist a photo that lacks identification. Photos should include the photo subject's name, title and company. --Forgetting to give the booth number if you're writing about a new product that is being featured at a trade show. --Sending the press release by snail-mail when the media outlet prefers email. (Most do.) --Emailing press releases as attachments. Include the press release in the body of the email. Or, you can email a short message to the recipient, explaining what the release is about, and then include a link to the press release. --Sending a press release as a zipped file that must be downloaded and unzipped. Take my free press release writing course at http://publicityhound.com/prwriting/. For 75 news release samples that show various press release formats, get Mickie Kennedy's free Big Book of Press Releases at http://www.ereleases.com/insider/freebooksPH.html (affiliate link)

How to write a Press Release

www.the-writers-guru.com describes how to craft a successful press release. It's easy.

vidiohd.com

How I: Write press releases to get international media coverage

My Plus One and Airspruce founder and media professional Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her s

vidiohd.com

How to write a media release

Brett de Hoedt makes your media releases more interesting to those that matter - journalists. His next hyper-practical, super-fun copywriting workshop is in Mel

vidiohd.com

Productivity tutorial: Creating a successful press release | lynda.com

Knowing how to craft an effective press release can help you garner interest from the news media in your organization's stories. In this tutorial, learn the sta

vidiohd.com

Writing Lessons : How to Write a Proper Press Release

When writing a press release or media release, be sure to include the pertinent information, such as who, what, when, where and why. Write a proper press releas

vidiohd.com

How to Write a Press Release | Public Relations

Watch more How to Work in Public Relations videos: http://www.howcast.com/videos/508038-How-to-Write-a-Press-Release-Public-Relations First of all, let me ex

vidiohd.com

Kickstarter Press Release | Kickstarter Press Release Template & Examples

Learn how to write a press release for your Kickstarter Project! This video will show you how to craft your headline, write the press release and where to send

vidiohd.com

Press Release Sample - How To Write A Press Release That Gets Media Attention

http://www.getfreepublicitytoday.com/pressreleasereport - We've created a series of videos which gives you a press release sample, explains the press release f

vidiohd.com

Writing An Effective Perfect Press Release

http://PressReleaseSupply.com - Professional Writing. Quality Guaranteed. Delivered in 7 Days. Writing An Effective Perfect Press Release press release

vidiohd.com

Can We Auto-Correct Humanity?

Why I Refuse to Let Technology Control Me. You need not drastically minimize your time on social media and commit to spending time completely unplugged. The me

vidiohd.com

Press Release Marketing Strategies Revealed

http://www.internetoilwells.com/pr - Press Release Marketing Strategies Revealed by Greg Writer. Pump Up Your Profits with Press Releases Putting your website

vidiohd.com

75 Proven Press Release Formats & Templates, Free

http://www.ereleases.com/insider/freebooksPH.html How to write a press release, also known as a news release, is a lot easier when you have dozens of free sampl

vidiohd.com

Small Business Advertising Tips | How to Write An Effective Press Release

http://startupsuccess.co.uk. Small Business Advertising Tips| How to Write and Effective Press Release.Spreading the word about your new business can now be don

vidiohd.com

How to submit and publish a press release for free

http://www.juanhsanchez.com -Learning how to do a press release and publishing one, should be one of the top priorities a leader should teach their new business

vidiohd.com

Press Releases: The 6 Parts of a Release

Writing online press releases is easier when you know the 6 parts of a release. Watch as I dissect a sample press release and explain things like the dateline a

vidiohd.com

How to Write a Must-Read Press Release

http://realnewspr.com/ How do you write a news release the media will actually read?

vidiohd.com

5 Crazy Ways Social Media Is Changing Your Brain Right Now

Your brain may never be the same! Watch our Q&A: http://youtu.be/thYzq0TEwbs Send us stuff! ASAPSCIENCE INC. P.O. BOX 93, Toronto P, TORONTO, ON, M5S2S6 Subscri

vidiohd.com

Video News Release - Walmart Announces "Great For You" food labeling initiative

Walmart has announced plans to make it easier for busy shoppers to identify more nutritious food choices on store shelves - just by looking at the package.

vidiohd.com

Social Media News / Press Release

An overview of the Social Media News / Press Release (SMNR/SMPR) from RealWire (formerly webitpr) the UK online news release distribution company. Visit www.rea

vidiohd.com

# 1 Secret for Getting Corporate Sponsors

Get the # 1 Secret for Getting Corporate Sponsors from Linda Hollander, the Wealthy Bag Lady and president of Sponsor Concierge

vidiohd.com

The New Audi A6 Matrix - Video Press Release

The new Audi A6 Matrix acts on its intuition. With intelligent technology such as the Matrix LED headlights, Audi drive select and Audi MMI® Touch, it makes fo

vidiohd.com

Vintage Newspaper Story

A 1950 documentary on newsgathering, writing and newspaper production, edited for time. (public domain)

vidiohd.com

Printing a Newspaper

Recorded Christmas Eve 2012 on an iPhone 5 at the plant that prints the Philadelphia Inquirer and Daily News. Slapped some clips together with iMovie.

vidiohd.com

7 Things Your 2015 Publicity Plan Must Include

http://PublicityHound.com If you want major publicity for your small business or anything else you're promoting, you must know the 7 essential things that will

vidiohd.com

How to Write a Press Release for Your Event

Watch more Advertising & Marketing 101 videos: http://www.howcast.com/videos/217826-How-to-Write-a-Press-Release-for-Your-Event Follow this simple formula to g

vidiohd.com

Press Release Writing Fundamentals - Press Release Writing Format and Template

Tonight on this #hoa we will be covering the fundamentals of how to write press release and prepareing your press release format. Press release writing info he

vidiohd.com

How to build a WordPress news site

Middlebury College publishes it's campus news in print and on the web via MiddleburyCampus.com. Recently http://TCwebsite.com rebuilt their news site in WordPre

vidiohd.com

How to Write a Press Release

http://ereleases.com/how-to-write-chapter-1/ Advanced Guide to Writing Powerful Press Releases

vidiohd.com

Video Press Release Example

Video Press Release Example - For more visit: http://interactivemediastrategies.com/video-press-release-service Many small or mid-sized businesses have a tough

vidiohd.com

John Carlton on Copywriting: Perfect Headlines

Copywriting expert John Carlton defines a perfect headline. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywri

vidiohd.com

Soft Popular Piano Clayderman / Cortazar

Clayderman and Ernesto Cortazar have very similar technique - try video Clayderman & Cortazar 4Hours Soft Piano" http://www.youtube.com/watch?v=8dKLp2KB8u4

vidiohd.com

No Man's Sky: Hello Games Denies Surprise Release This Week - IGN News

No Man's Sky won't be getting a surprise release this week, according to developer Hello Games. Read more here: http://www.ign.com/articles/2015/10/26/no-mans-

vidiohd.com

Rotating Newspaper

Done in Sony Vegas Pro 9.0e. Just because!

vidiohd.com