2 WeekDiet

Press Release, News Release or Media Release?

Press Release, News Release or Media Release?

vidiohd.com

http://www/PublicityHound.com Press releases are one of the most important tools in your publicity kit. Many DIY promoters think journalists, bloggers and others will be insulted if you call what you are writing by the wrong name. Truth is, they don't care what you call it, as long as it's interesting. Today, we write press releases primarily to reach consumers directly online and bypass the media. Consumers can find the releases through the search engines. They can read the release, click through to our website and buy something. So even if journalists think the press release isn't worth their time and attention, it might attract the attention of consumers. Surveys have shown that journalists spend only five seconds reading a release before deciding whether to use it or toss it. So if you're sending it to a news outlet, it should be compelling, interesting and newsy. If you're writing your press release primarily for consumers, however, it doesn't necessarily have to include news. For example, you can write press releases even when you have no news to announce. Authors who want book publicity might excerpt tips from their books and use them within the press release. Or you might write about how to use a product or service you offer. Be sure to include the link at your website where people can buy it. These things are far more important than whether you call it a press release, a news release or a media release: - -Including wrong information, particularly telephone numbers, addresses, or links. Releases must be complete, accurate and specific. Have someone proofread them. - -Writing too long if the release is being sent to the media. They should be no longer than about 750 words. If posting a release through a press release distribution site, you can write longer. - -Distributing them too late. You must know the deadlines of various media where you want coverage. Local newspapers, for example, might want the release two weeks before your event. But if you want to get into a national magazine that has long lead times, you may have to send it six months in advance. If you're not sure of deadlines, call and ask. --Blatant commercialism. Avoid hackneyed words and phrases such as spectacular, incredible, the only one of its kind, breakthrough, cutting-edge, unique and state-of-the-art. - -Omitting a contact name, phone number or email address. At the top of the first page in the left corner, let editors know who they can call if they have questions. Watch the video I created that explains the six parts of a press release at http://www.youtube.com/watch?v=Pl5we3mxdKg --Calling or emailing right after you send a release and asking questions like "Did you get my news release?" Or "Do you know when it will be printed?" These questions will brand you as a pest. Don't follow up with a phone call to see if the media got your release, unless you are absolutely sure that someone will check for you. Most don't have time. If you do follow up, make sure you have a reason to call. Suggest a particular angle to your story, or ask the media if they need any other information. Sign up for my free weekly newsletter, filled with tips like these, at http://publicityhound.com/tips/ Other Mistakes to Avoid: --Using outdated media reference books. Even if you're using the most current books, double-check to see if the person to whom you are sending the release still works there, and that the address is the same. A release sent to an editor who died 10 years ago eventually will be routed to the right person, but they'll think you don't care about the publication or who works there. - -Sending the same press release to more than one department at the same media outlet without letting both journalists know that you are doing so. One newspaper I worked at unknowingly printed the same press release three times in different sections of the paper, on the same day. --Sending a journalist a photo that lacks identification. Photos should include the photo subject's name, title and company. --Forgetting to give the booth number if you're writing about a new product that is being featured at a trade show. --Sending the press release by snail-mail when the media outlet prefers email. (Most do.) --Emailing press releases as attachments. Include the press release in the body of the email. Or, you can email a short message to the recipient, explaining what the release is about, and then include a link to the press release. --Sending a press release as a zipped file that must be downloaded and unzipped. Take my free press release writing course at http://publicityhound.com/prwriting/. For 75 news release samples that show various press release formats, get Mickie Kennedy's free Big Book of Press Releases at http://www.ereleases.com/insider/freebooksPH.html (affiliate link)

How to write a Press Release

www.the-writers-guru.com describes how to craft a successful press release. It's easy.

vidiohd.com

How to write a media release

Brett de Hoedt makes your media releases more interesting to those that matter - journalists. His next hyper-practical, super-fun copywriting workshop is in Mel

vidiohd.com

How I: Write press releases to get international media coverage

My Plus One and Airspruce founder and media professional Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her s

vidiohd.com

Why Press Releases Are Worthless (Use Them for PR These 3 Ways)

http://publicityhound.com/tips/sample Press releases are one of the most important tools in your publicity kit. Nine out of 10 journalists hate press releases

vidiohd.com

POP CULTURE: What's wrong with the media

The media is supposed to tell us everything important: so why, after spending so long with it, are we generally so overloaded, confused and oddly unfocused on t

vidiohd.com

Writing Lessons : How to Write a Proper Press Release

When writing a press release or media release, be sure to include the pertinent information, such as who, what, when, where and why. Write a proper press releas

vidiohd.com

Press Release Sample - How To Write A Press Release That Gets Media Attention

http://www.getfreepublicitytoday.com/pressreleasereport - We've created a series of videos which gives you a press release sample, explains the press release f

vidiohd.com

How To Write Perfect Press Releases With Steven Lewis

Get your free Author 2.0 Blueprint at: http://www.TheCreativePenn.com/blueprint Many authors want to get media attention, whether it's to build reputation or a

vidiohd.com

How to Write a Press Release | Public Relations

Watch more How to Work in Public Relations videos: http://www.howcast.com/videos/508038-How-to-Write-a-Press-Release-Public-Relations First of all, let me ex

vidiohd.com

Social Media News / Press Release

An overview of the Social Media News / Press Release (SMNR/SMPR) from RealWire (formerly webitpr) the UK online news release distribution company. Visit www.rea

vidiohd.com

The Benefits of Press Releases

We examine why Press Releases are still a great way to raise awareness of a brand, and what is necessary to make one succeed. For more information visit http:/

vidiohd.com

Killer Tip: How To Write A Press Release For Internet Marketing Promotion

http://www.PivotPositive.com?t=PressReleaseYT Learn how to write a press release, step-by-step so that it is optimized to rank as high as possible in the organ

vidiohd.com

MPPW - O poder do press release

QUAL A SUA DÚVIDA? Fale diretamente com a gente em nosso CHAT: http://www.brunoavila.com/chat Links e exemplos que menciono no vídeo estão aqui: http://brun

vidiohd.com

How to write a press release

Writing press releases is simple yet effective in promoting your product or service. Many people don't know 'How to write a press releases'. This video will mak

vidiohd.com

Press Releases: The 6 Parts of a Release

Writing online press releases is easier when you know the 6 parts of a release. Watch as I dissect a sample press release and explain things like the dateline a

vidiohd.com

Media Release - Learn The Art Of Writing A Press Release That Gets Media Attention

We've created a series of videos for people who want to grow their business, attract more clients and increase sales by effectively using press releases. The vi

vidiohd.com

How to Put Together a Press Kit | Public Relations

Watch more How to Work in Public Relations videos: http://www.howcast.com/videos/508039-How-to-Put-Together-a-Press-Kit-Public-Relations So a press kit is a

vidiohd.com

How to Write a Press Release for Your Event

Watch more Advertising & Marketing 101 videos: http://www.howcast.com/videos/217826-How-to-Write-a-Press-Release-for-Your-Event Follow this simple formula to g

vidiohd.com

How to e-mail a book press release

http://buildbookbuzz.com How do you send your book's press release to journalists? There's a right way and a wrong way, and a lot of authors do it the wrong wa

vidiohd.com

What Are Paper Towns?

In which John discusses paper towns, paper streets, mountweazels, and other fictitious entries. Why do encyclopedia editors and lexicographers and cartographers

vidiohd.com

Printing a Newspaper

Recorded Christmas Eve 2012 on an iPhone 5 at the plant that prints the Philadelphia Inquirer and Daily News. Slapped some clips together with iMovie.

vidiohd.com

Press Release Example

http://www.PrMarketingInsider.com Publicity and Public Relations Strategies from Jess Todtfeld. This is a clip from one of the DVDs in "The Ultimate Insider Too

vidiohd.com

Conflict Management tutorial in hindi for MBA and bba students of aktu and mjpru

Video from Bharat Shanker Pandey, Asst Prof,KCMT

vidiohd.com

5 Crazy Ways Social Media Is Changing Your Brain Right Now

Your brain may never be the same! Watch our Q&A: http://youtu.be/thYzq0TEwbs Send us stuff! ASAPSCIENCE INC. P.O. BOX 93, Toronto P, TORONTO, ON, M5S2S6 Subscri

vidiohd.com

How To Write A Newspaper Report - Detailed Lesson

This is a tutorial on how to write a Newspaper Report for the OSSLT.

vidiohd.com

How to Make an Amazing Electronic Press Kit EPK

How to Make an Amazing Electronic Press Kit EPK ~ 7 Elements to Making it Great ~ Take Your Music Career to the Next Level Click Here https://americansongbird.l

vidiohd.com

Social Media Presentation

Sources: Craig Smith- http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/ Yahoo Answers- http://answers.yahoo.com/question/index?q

vidiohd.com

John Carlton on Copywriting: Perfect Headlines

Copywriting expert John Carlton defines a perfect headline. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywri

vidiohd.com
Copyright © 2018 VidioHD.
HomeDMCAContact